Terms of service

Last Updated: October 14, 2026

1. Introduction

Welcome to PurelySmile. These Terms & Conditions govern your access to and use of our website, https://purelysmilestore.myshopify.com/, and your purchase of products through our online store.

Throughout these Terms, “PurelySmile,” “we,” “our,” and “us” refer to PurelySmile, while “you” and “your” refer to anyone visiting our website or purchasing our products.

By accessing our website or placing an order, you agree to these Terms & Conditions. If you do not agree, please do not use our website.

2. Eligibility

By using our website, you confirm that you are legally permitted to make purchases in your jurisdiction. If you are under the age of legal majority, you must use this website with the involvement and consent of a parent or legal guardian, where required by law.

You agree to use our website only for lawful purposes and in accordance with these Terms.

3. Products and Availability

PurelySmile offers oral-care and teeth-whitening products, which may include whitening powders, whitening strips, gum-care products, and product bundles.

We make reasonable efforts to display accurate product descriptions, images, prices, and availability. However, colours, packaging, and other visual details may vary slightly from the images shown on your screen.

All products are subject to availability. We reserve the right to update product descriptions, discontinue products, or change prices where permitted by law.

4. Product Information and Disclaimer

Please read all product descriptions, ingredient lists, warnings, labels, and instructions before using any PurelySmile product.

Product results may vary from person to person. Product descriptions and general information on our website are not intended to replace professional dental or medical advice.

Do not use a product contrary to its instructions. If you experience irritation, discomfort, or an adverse reaction, discontinue use and consult a qualified dental or healthcare professional as appropriate.

If you have sensitive teeth, existing dental or gum problems, allergies, are pregnant or breastfeeding, or have another relevant health concern, seek professional advice before using teeth-whitening products.

PurelySmile does not guarantee identical results for every customer. Nothing in these Terms excludes any consumer rights that cannot legally be excluded.

5. Orders and Order Acceptance

When placing an order, you agree to provide complete, accurate, and current information, including your contact details, delivery address, and payment information.

Please review your cart carefully before completing checkout.

After submitting an order, you may receive an order confirmation email. This confirms that we have received your order request but does not necessarily mean that the order has been accepted or dispatched.

PurelySmile reserves the right to review, refuse, or cancel an order where reasonably necessary, including in cases of suspected fraud, payment problems, product unavailability, pricing errors, or inaccurate order information. Where an order is cancelled after payment, any applicable refund will be handled in accordance with applicable law.

6. Prices and Payments

Product prices and available payment methods are displayed at checkout. Prices, discounts, and promotions may change from time to time, but changes will not affect an order already accepted except where permitted by law.

You agree to pay the total amount shown at checkout, including applicable shipping charges, taxes, and other disclosed fees.

Payments are processed through the payment methods and providers made available at checkout. PurelySmile does not intentionally collect or store complete payment-card details when those details are processed directly by an authorised payment provider.

7. Promotions and Discount Codes

PurelySmile may offer promotional pricing, discount codes, bundles, or other special offers from time to time.

Unless stated otherwise in the relevant offer:

  • Promotions are available only during the advertised period.

  • Some discount codes may apply only to specified products.

  • Discount codes may not be combined with other offers.

  • Promotions cannot be applied retrospectively to completed purchases unless we state otherwise.

  • Offers are subject to product availability and any additional conditions disclosed at the time.

PurelySmile reserves the right to correct promotional errors or change or withdraw an offer where permitted by law. Any rights already acquired by customers under applicable law remain unaffected.

8. Shipping and Delivery

Available delivery methods, shipping charges, and estimated delivery times will be shown on our website or at checkout, where applicable.

Delivery estimates are provided for guidance and may be affected by carrier delays, customs procedures, weather, operational issues, or other circumstances outside our reasonable control.

You are responsible for providing a complete and accurate delivery address. If you notice an error, contact PurelySmile as soon as possible. We cannot guarantee that an address can be changed after an order has been processed or dispatched.

If your order is delayed, appears lost, arrives damaged, or is marked as delivered but cannot be located, please contact our customer support team with your order number.

Any customs duties, import charges, or taxes will be handled in accordance with the information disclosed at checkout and applicable law.

9. Order Changes and Cancellations

If you need to change or cancel an order, contact PurelySmile as soon as possible and include your order number.

We will make reasonable efforts to accommodate requests made before processing or dispatch, but changes or cancellations cannot be guaranteed once fulfilment has begun.

Nothing in this section limits any cancellation or withdrawal rights available to you under applicable consumer law.

10. Returns, Refunds and Faulty Products

Our return, refund, and exchange arrangements are subject to the applicable return policy published by PurelySmile and any mandatory consumer rights in your jurisdiction.

Please contact customer support before sending a product back so that we can provide the appropriate instructions.

When requesting a return or reporting a faulty, damaged, or incorrect product, please provide your order number, a description of the issue, and photographs where relevant.

Products may be subject to eligibility requirements, including condition, packaging, hygiene, and proof of purchase, to the extent permitted by law.

Any refund approved by PurelySmile will be processed using the original payment method where reasonably possible. Processing times may vary by payment provider.

Nothing in these Terms removes statutory rights relating to faulty, misdescribed, or incorrectly supplied goods.

11. Website Use

You agree not to:

  • Use our website for any unlawful, fraudulent, or misleading purpose.

  • Interfere with the security, operation, or functionality of our website.

  • Attempt to gain unauthorised access to our systems or other users' information.

  • Use automated tools to scrape, copy, or collect website content without permission.

  • Upload malicious code or material that infringes another person's rights.

  • Impersonate another person or provide false information.

  • Use our website in a way that could harm PurelySmile or other customers.

We may restrict or suspend access where reasonably necessary to protect our website, customers, or business, subject to applicable law.

12. Intellectual Property

All website content, including text, branding, logos, product images, graphics, designs, and other materials owned by or licensed to PurelySmile, is protected by applicable intellectual-property laws.

You may access and use this content for personal, non-commercial shopping purposes. You may not copy, reproduce, modify, distribute, publish, or commercially exploit our content without prior written permission, except where permitted by law.

13. Customer Reviews and User Content

If you submit a review, photograph, comment, or other content to PurelySmile, you confirm that you have the right to submit it and that it does not unlawfully infringe another person's rights.

You must not submit content that is fraudulent, misleading, unlawful, abusive, or otherwise inappropriate.

Your content remains subject to applicable law and our privacy practices. We will obtain any permission or licence required by law before using submitted content for purposes beyond those reasonably associated with providing or displaying the relevant service.

14. Third-Party Services and Links

Our website may use or link to third-party services, including payment processors, delivery providers, analytics tools, and social-media platforms.

These services may operate under their own terms and privacy policies. PurelySmile does not control every aspect of third-party services and is not responsible for their independent practices, subject to any responsibilities imposed by applicable law.

15. Limitation of Liability

To the extent permitted by applicable law, PurelySmile will not be liable for indirect or consequential losses arising from the use of our website or products where such losses could not reasonably have been anticipated.

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability that cannot legally be excluded for defective products, fraud, or other protected consumer rights.

16. Privacy

Your use of our website is also subject to our Privacy Policy, which explains how PurelySmile collects, uses, stores, and shares personal information.

Please review the Privacy Policy before placing an order or submitting personal information.

17. Changes to These Terms

PurelySmile may update these Terms from time to time to reflect changes to our website, products, business practices, or legal requirements.

The latest version will be published on our website with its updated date. Changes will apply as permitted by law and will not retrospectively remove rights that have already accrued.

18. Governing Law

These Terms are subject to the laws applicable to the business operating PurelySmile, together with any mandatory consumer-protection laws that apply to you.

Before publication, PurelySmile should insert its correct governing-law jurisdiction and business details.

19. Contact Us

If you have any questions about these Terms & Conditions, orders, products, or cancellations, please contact PurelySmile through the Contact Us page on our website:

https://purelysmilestore.myshopify.com/

Please include your order number when contacting us about an existing purchase.