Privacy policy

Last Updated: October 14, 2026

1. Introduction

PurelySmile respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how PurelySmile collects, uses, stores, and shares personal information when you visit https://purelysmilestore.myshopify.com/, browse our products, make a purchase, subscribe to our marketing communications, or contact us.

In this policy, “PurelySmile,” “we,” “our,” and “us” refer to PurelySmile, while “you” and “your” refer to visitors and customers.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our store. It may include:

Contact information: Your name, email address, telephone number, billing address, and shipping address.

Order information: Products purchased, order history, transaction details, delivery information, and customer-service communications.

Payment information: Payment-related details necessary to process your purchase. Payments may be handled by third-party payment providers.

Account information: Login details and information associated with your customer account, where applicable.

Device and usage information: Your IP address, browser type, device information, approximate location, pages visited, and interactions with our website.

Marketing preferences: Your newsletter subscriptions, communication preferences, and responses to promotional messages.

Information you provide: Reviews, feedback, enquiries, or any other information you voluntarily submit to us.

3. How We Collect Information

We may collect personal information when you:

  • Visit or browse our website.

  • Place an order or create a customer account.

  • Subscribe to our newsletter or marketing messages.

  • Contact customer support.

  • Submit a review or provide feedback.

  • Interact with our website through cookies and similar technologies.

  • Use services provided by our authorised partners in connection with your purchase.

We may also receive certain information from service providers who help us operate our online store, process payments, deliver orders, or provide analytics.

4. How We Use Your Information

PurelySmile may use your personal information to:

  • Process and fulfil orders.

  • Accept payments and arrange deliveries.

  • Send order confirmations, shipping updates, and customer-service messages.

  • Respond to enquiries, complaints, and refund requests.

  • Maintain and manage customer accounts.

  • Improve our website, products, services, and shopping experience.

  • Understand website traffic and customer preferences.

  • Send promotional emails or messages where permitted by law and in accordance with your preferences.

  • Detect, investigate, and prevent fraud, security incidents, or unauthorised activity.

  • Maintain business records and meet applicable legal, tax, and regulatory obligations.

We will use your personal information only where we have an appropriate legal basis to do so.

5. How We Share Personal Information

PurelySmile may share relevant personal information with trusted third parties when necessary to operate our store and provide our services.

These parties may include:

Shopify and store service providers: To host and operate our online store and support order management.

Payment providers: To process transactions, verify payments, and help prevent fraud.

Shipping and delivery providers: To deliver purchases and provide tracking updates.

Marketing and analytics providers: To understand store performance and manage marketing communications, subject to applicable permissions and legal requirements.

Customer-support providers: To help respond to enquiries and resolve order-related issues.

Professional advisers and authorities: Where necessary to comply with legal obligations, protect our rights, or respond to lawful requests.

We do not authorise third parties receiving personal information on our behalf to use it for purposes beyond those permitted by applicable agreements and law.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to support essential store functions and improve your browsing experience.

These technologies may be used to:

  • Keep shopping-cart and checkout functions working.

  • Remember certain preferences.

  • Understand website traffic and performance.

  • Help measure advertising effectiveness.

  • Support personalised content or marketing where permitted.

You can manage cookies through your browser settings and, where available, our website's cookie-preference tools. Disabling certain cookies may affect some website features.

Where required by law, we will seek your consent before using non-essential cookies or similar technologies.

7. Marketing Communications

If you subscribe to PurelySmile marketing communications, we may send information about products, promotions, offers, and store updates in accordance with your consent and applicable law.

You can unsubscribe from marketing emails by using the unsubscribe link included in the message. For text messages, follow the opt-out instructions provided in the message.

Even if you opt out of marketing, we may still send essential communications concerning your orders, payments, deliveries, or customer-service requests.

8. Data Security

PurelySmile takes reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include access controls, secure service providers, and appropriate technical and organisational safeguards.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should also take care to protect your account credentials and avoid sharing them with others.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfilment, customer support, recordkeeping, dispute resolution, fraud prevention, and compliance with legal obligations.

The applicable retention period depends on the type of information, the purpose for which it was collected, and any legal requirements.

When personal information is no longer required, we will take reasonable steps to delete it or anonymise it, subject to applicable law.

10. International Data Transfers

Some service providers supporting our store may process or store personal information in countries other than the country where you live.

Where personal information is transferred internationally, PurelySmile will take steps required by applicable law to ensure that the transfer is appropriately protected.

The privacy laws of the country where information is processed may differ from those in your country of residence.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information.

  • Request restrictions on certain processing activities.

  • Object to certain uses of your personal information.

  • Withdraw consent where processing is based on consent.

  • Opt out of marketing communications.

  • Request a copy of certain information in a portable format.

  • Lodge a complaint with the relevant data-protection authority.

These rights may be subject to legal exceptions and limitations.

To make a privacy-related request, please contact PurelySmile using the Contact Us page on our website. We may need to verify your identity before processing your request.

12. Children's Privacy

Our website is not intended for children who are not legally permitted to make purchases or use the relevant services without appropriate supervision or consent.

We do not knowingly collect children's personal information in circumstances where doing so is prohibited by applicable law. If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

13. Third-Party Websites

Our website may contain links to external websites, social-media platforms, or third-party services.

Those websites operate independently and may have their own privacy policies and data-handling practices. PurelySmile is not responsible for the privacy practices of independent third-party websites.

We encourage you to review their privacy policies before submitting personal information.

14. Changes to This Privacy Policy

PurelySmile may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers, or legal requirements.

Any updated version will be published on our website with a revised “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact PurelySmile through our Contact Us page:

https://purelysmilestore.myshopify.com/

Please provide sufficient information for us to understand and respond to your request. Avoid including payment-card details or other unnecessary sensitive information in your message.